Some of our marketing results include:

Marketing Intelligence Results

  • Engineered, built and integrated comprehensive organisation-wide national and international business intelligence dashboards to measure, monitor and provide actionable insights from over 100 real-time business, branding, sales and marketing KPIs and competitor metrics (UniGroup Worldwide Moving, Kent Removals & Storage, Investment Backed Mortgages, Kent Storage, Leadership Management Australasia, etc.)

Example of an international business intelligence dashboard providing real-time monitoring of business, branding, sales and marketing KPIs and competitor metrics (Various brands)

Gallup real-time international business, branding, sales and marketing intelligence dashboard

Another example of an international sales and marketing BI dashboard (Various brands)

Another Gallup international sales and marketing BI dashboard

Example of a local or national business intelligence dashboard providing real-time monitoring of business, branding, sales and marketing KPIs and competitor metrics

Gallup real-time national business, branding, sales and marketing intelligence dashboard

An example of a local or national sales and marketing business intelligence dashboard (Various brands)

Gallup national sales and marketing business intelligence dashboard

Another example of a national sales and marketing BI dashboard (Various brands)

Another Gallup national sales and marketing BI dashboard
Gallup real-time international business, branding, sales and marketing intelligence dashboard Another Gallup international sales and marketing BI dashboard Gallup real-time national business, branding, sales and marketing intelligence dashboard Gallup national sales and marketing business intelligence dashboard Another Gallup national sales and marketing BI dashboard

Digital Marketing Results

  • 190% annual increase in internet-generated sales (Kent Removals & Storage)

  • 84% MoM increase in organic traffic (UniGroup Worldwide Moving)

  • 118% MoM increase in organic leads (UniGroup Worldwide Moving)

  • 185% annual increase in qualified leads (Kent Storage)

  • 160% annual increase in B2B leads generated (Leadership Management Australasia)

  • 62% annual increase in qualified B2C leads (Kent Removals & Storage)

  • 113% annual increase in B2B leads (Kent Relocation Services)

  • 106% quarterly increase in average organic rankings, 32% above closest competitor (UniGroup Worldwide Moving)

  • 400% higher click through rate (CTR) than industry benchmark (UniGroup Worldwide Moving)

  • 64% quarterly increase in PPC click through rate (CTR) (UniGroup Worldwide Moving)

  • 310% annual increase in social media engagement (Leadership Management Australasia)

  • 183% annual decrease in customer acquisition and conversion cost (Kent Storage)

  • 38% annual decrease in cost per lead (Kent Storage)

  • 34% annual decrease in cost per lead (Kent Removals & Storage)

  • 27% annual decrease in cost per B2B lead (Kent Relocation Services)

  • 23% annual decrease in cost per B2B lead (Leadership Management Australasia)

  • 44% quarterly decrease in PPC cost per lead (CPL) (UniGroup Worldwide Moving)

  • 3,200% ROI on digital marketing (Leadership Management Australasia)

  • 2,700% ROI on digital marketing (Investment Backed Mortgages)

  • 1,700% ROI on digital marketing (Adventure Flyfishing Co.)

  • 370% ROI on digital marketing (Kent Relocation Services)

  • 28% open rate and 15% click through rate for electronic direct mail campaigns (Kent Removals & Storage)

Created international network of multi-language hyper-localised organic search, PPC, UX and conversion optimised websites, including 800k unique landing pages and 300k words of ultra-authoritative content (UniGroup Worldwide Moving)

Gallup digital marketing, creating highly search, PPC, UX and conversion optimised websites
  • 84% MoM increase in organic traffic
  • 118% MoM increase in organic leads
  • 400% higher click through rate (CTR) than industry benchmark
  • 64% quarterly increase in PPC click through rate (CTR)
  • 44% quarterly decrease in PPC cost per lead (UniGroup Worldwide Moving)
Gallup digital marketing results include significant improvement in organic traffic, leads, click through rate and cost per lead

Created national hyper-localised organic search, UX and conversion optimised website that drove:

  • 83% annual increase in organic search traffic
  • 105% annual increase in referral traffic
  • 67% annual increase in direct traffic
  • 62% annual increase in qualified leads (Kent Removals & Storage)
Gallup digital marketing results include strong lead generation from increased organic, referral and direct traffic

24% increase in annual revenue driven by:

  • 190% annual increase in internet-generated sales
  • 62% annual increase in qualified leads
  • 34% annual decrease in cost per lead (Kent Removals & Storage)
Gallup digital marketing results include substantial increase in revenue from massive increase in internet leads and sales, and substantial decrease in cost per lead

Created AU/NZ hyper-localised organic search, UX and conversion optimised website that drove:

  • 160% annual increase in B2B leads generated
  • 23% annual decrease in cost per B2B lead
  • 3,200% ROI on digital marketing (Leadership Management Australasia)
Gallup B2B digital marketing results include massive ROI from significant increase in lead generation and decrease in cost per lead

185% annual increase in qualified leads driven by the creation of a national hyper-localised organic search, UX and conversion optimised website (Kent Storage)

Gallup digital marketing, creating highly hyper-localised organic search, UX and conversion optimised websites delivering high volume of qualified leads

21% increase in annual profit, 18.7% increase in annual revenue and 133% increase in customer lifetime revenue driven by:

  • 185% annual increase in qualified leads
  • 38% annual decrease in cost per lead
  • 183% annual decrease in customer acquisition and conversion cost (Kent Storage)
Gallup digital marketing results include strong increase in profit and revenue driven by increased leads and decreased acquisition and conversion costs

38% annual decrease in cost per lead by engineered shift from PPC to organic, referral and direct leads (Kent Storage)

Gallup digital marketing results include strong decrease in cost per lead by shifting from PPC to organic, referral and direct leads
  • 113% annual increase in B2B leads
  • 27% annual decrease in cost per B2B lead
  • 370% ROI on digital marketing (Kent Relocation Services)
Gallup B2B digital marketing results include strong ROI from solid increase in lead creation and decrease in cost per lead

230% increase in brand awareness (views and unique users) and 62% increase in lead conversion (clicks and calls) driven in part by effective online video marketing (Kent Removals & Storage)

Gallup digital marketing includes online video marketing to increase brand awareness and lead conversion

106% quarterly increase in average organic rankings, 32% above closest competitor (UniGroup Worldwide Moving)

Gallup digital marketing results include sizable improvement in organic rankings, well above the competition

310% average annual increase in social media engagement through an automated interconnected social media, content marketing and amplification strategy (Leadership Management Australasia)

Gallup digital marketing results include massive increase in social media engagement

28% open rate and 15% click through rate (nearly double channel average) for electronic direct mail (eDM) campaigns (Kent Removals & Storage)

Gallup digital marketing results include nearly double industry open and click through rates for eDMs
Gallup digital marketing, creating highly search, PPC, UX and conversion optimised websites Gallup digital marketing results include significant improvement in organic traffic, leads, click through rate and cost per lead Gallup digital marketing results include strong lead generation from increased organic, referral and direct traffic Gallup digital marketing results include substantial increase in revenue from massive increase in internet leads and sales, and substantial decrease in cost per lead Gallup B2B digital marketing results include massive ROI from significant increase in lead generation and decrease in cost per lead Gallup digital marketing, creating highly hyper-localised organic search, UX and conversion optimised websites delivering high volume of qualified leads Gallup digital marketing results include strong increase in profit and revenue driven by increased leads and decreased acquisition and conversion costs Gallup digital marketing results include strong decrease in cost per lead by shifting from PPC to organic, referral and direct leads Gallup B2B digital marketing results include strong ROI from solid increase in lead creation and decrease in cost per lead Gallup digital marketing includes online video marketing to increase brand awareness and lead conversion Gallup digital marketing results include sizable improvement in organic rankings, well above the competition Gallup digital marketing results include massive increase in social media engagement Gallup digital marketing results include nearly double industry open and click through rates for eDMs

Traditional Marketing Results

  • Produced thousands of creative, compelling and highly effective collateral, ATL, BTL and TTL advertising, sponsorship, direct marketing, trade and media events (Various national and international brands)

  • 230% increase in brand awareness (Kent Relocation Services)

  • 160% annual increase in lead generation (Leadership Management Australasia)

  • 113% annual increase in B2B lead generation (Kent Relocation Services)

  • Y1 360%, Y2 860% and Y3 1,380% ROI on trade events (Kent Relocation Services)

  • 375% ROI on trade events (Leadership Management Australasia)

  • 450% ROI on trade events (Adventure Flyfishing Co.)

  • 8.2% direct mail response rate driving a 42% ROI (Kent Removals & Storage)

Creation of over 2000 pieces of creative and compelling B2C and B2B sales and marketing collateral for a number of national and international brands (Various brands)

Gallup creation of B2C and B2B sales and marketing collateral

$1.1M in public relations advertising value equivalent (AVE) generated annually, yielding a 1,366% ROI through the creation and leveraging of ultra-authoritative resources and thought leadership (Leadership Management Australasia)

Gallup PR advertising value equivalent and ROI through the creation of authoritative resources and thought leadership

The co-creation and presentation of successful public sales and marketing events across Australia and New Zealand driving:

  • $720M of mortgages written Y1, yielding $4.1M of trailing income
  •  $1.8B of mortgages written Y2, yielding $9.75M of trailing income (Investment Backed Mortgages and Oliver Hume Property Investments)
Gallup creation and presentation of successful public sales and marketing events across AU and NZ

113% annual increase in B2B leads driven in part by highly productive national trade shows that yielded:

  • 360% Y1 ROI
  • 860% Y2 ROI
  • 1,380% Y3 ROI (Kent Relocation Services)
Gallup marketing results include impressive B2B lead generation and ROI from highly productive national trade shows

160% annual increase in lead generation driven in part by effective national trade events that yielded an ROI of 375% (Leadership Management Australasia)

Gallup marketing results include strong lead generation and ROI from effective national trade events

230% increase in brand awareness fuelled partially by national sponsorship opportunities (Kent Relocation Services)

Gallup brand recognition increase through national sponsorship opportunities

160% annual increase in B2B leads driven in part by the creation of unique valuable collateral and a highly successful multi-channel B2B content marketing strategy (Leadership Management Australasia)

Gallup B2B collateral and content marketing strategy successfully driving B2B lead generation

230% increase in brand awareness within key global corporate markets driven in part by successful international trade events (Kent Relocation Services)

Gallup global corporate market brand awareness increase through international trade events

Production of informative, engaging and compelling video content and advertising (Various brands)

Gallup marketing includes the production of informative, engaging and compelling videos

Creating, and utilising Kent’s unique and highly compelling ‘Five-star Quality Guarantee’ across its B2B collateral was pivotal to its corporate market cut through

Gallup

Creation of definitive industry guides, checklists and other resources as the keystone of successful online and offline content marketing initiatives (IBM, LMA, UniGroup Worldwide Moving, Kent Group and others)

Gallup creation of industry guides, checklists and other resources as key to online and offline content marketing initiatives

230% increase in brand awareness fuelled partially by well staged and leveraged state and national PR/media events (Kent Relocation Services)

Gallup brand awareness increase from state and national PR/media events

8.2% direct mail response rate drove a 42% ROI, (significantly outperforming channel average) (Kent Removals & Storage)

Gallup direct mail response rate and ROI outperforms industry average
Gallup creation of B2C and B2B sales and marketing collateral Gallup PR advertising value equivalent and ROI through the creation of authoritative resources and thought leadership Gallup creation and presentation of successful public sales and marketing events across AU and NZ Gallup marketing results include impressive B2B lead generation and ROI from highly productive national trade shows Gallup marketing results include strong lead generation and ROI from effective national trade events Gallup brand recognition increase through national sponsorship opportunities Gallup B2B collateral and content marketing strategy successfully driving B2B lead generation Gallup global corporate market brand awareness increase through international trade events Gallup marketing includes the production of informative, engaging and compelling videos Gallup Gallup creation of industry guides, checklists and other resources as key to online and offline content marketing initiatives Gallup brand awareness increase from state and national PR/media events Gallup direct mail response rate and ROI outperforms industry average

Marketing Technology Results

  • Utilised leading-edge marketing automation, analytics and optimisation technology, as well as custom developed and integrated industry-specific CRM and CMS solutions to significantly increase scalability, lead generation and sales conversion (Unigroup Worldwide Moving, Kent Removals & Storage and Kent Storage)

  • 190% annual increase in internet-generated sales (Kent Removals & Storage)

  • 185% annual increase in qualified leads (Kent Storage)

  • 103% annual increase in sales conversion (Kent Storage)

  • 62% annual increase in qualified leads (Kent Removals & Storage)

  • 183% annual decrease in customer acquisition and conversion cost (Kent Storage)

Our own custom developed and integrated industry-specific CMS solutions to create national and international networks of multi-language hyper-localised organic search, PPC, UX and conversion optimised websites (Various brands)

Gallup marketing technology includes custom developed CMS solutions to create SEO, PPC, UX and CRO optimised websites

Contributing significantly to a 62% annual increase in qualified leads and 190% annual increase in internet-generated sales was a highly search engine and conversion optimised website, including an industry first instant online ‘fixed price’ removals quoting mechanism (Kent Removals & Storage)

Gallup marketing technology results include increase in leads and internet sales

Contributing significantly to 185% annual increase in qualified leads, 103% annual increase in sales conversion and 183% annual decrease in customer acquisition and conversion cost was a highly search engine and conversion optimised website, including an industry first instant online end-to-end ‘fixed price’ storage quoting and booking system (Kent Storage)

Gallup marketing technology results include increase in sales conversion and decrease in customer acquisition and conversion cost

Utilising our proprietary G-WARE software platform we were able to create and easily scale an international network of multi-language hyper-localised organic search, PPC, UX and conversion optimised websites, which included 800k unique landing pages and 300k words of ultra-authoritative content (UniGroup Worldwide Moving)

Gallup marketing technology includes the utilisation of its own proprietary software platform

Creation of comprehensive national and international business intelligence dashboards that provide real-time monitoring of business, branding, sales and marketing KPIs and competitor metrics (Various brands)

Gallup real-time national and international business, branding, sales, marketing and competitor intelligence dashboards

Custom created, industry-specific lead management platform to consolidate multi-channel inbound leads and optimise their management, prioritisation and sales conversion (UniGroup International Moving, Kent Removals & Storage and Kent Storage)

Gallup marketing technology includes custom created lead management platforms

The creation of elite performance enterprise-level desktop and mobile optimised websites through the mastery and utilisation of leading-edge web development technologies (Various brands)

Gallup marketing technology includes the utilisation of leading-edge web development technologies

Seamless integration and utilisation optimisation of third-party CRMs and other technology platforms (Various brands)

Gallup marketing technology includes the integration and utilisation of third-party CRMs and other tech platforms
Gallup marketing technology includes custom developed CMS solutions to create SEO, PPC, UX and CRO optimised websites Gallup marketing technology results include increase in leads and internet sales Gallup marketing technology results include increase in sales conversion and decrease in customer acquisition and conversion cost Gallup marketing technology includes the utilisation of its own proprietary software platform Gallup real-time national and international business, branding, sales, marketing and competitor intelligence dashboards Gallup marketing technology includes custom created lead management platforms Gallup marketing technology includes the utilisation of leading-edge web development technologies Gallup marketing technology includes the integration and utilisation of third-party CRMs and other tech platforms